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Project dossier / Formulation

O’LIXIR

A premium zero-sugar performance beverage concept with disciplined chemistry and signal.

StatusFormulation
CategoryConsumer Products
ClearanceFeatured
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O’LIXIR hero media
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O’LIXIR is a consumer product laboratory for taste-forward energy, precise formulation, and a darker premium brand system.

Direction

The work begins with formulation, naming, packaging language, and market taste tests. The goal is not another loud energy drink. The goal is a controlled, memorable object with chemistry that earns repeat behavior.

Current questions

  • Which functional ingredients can support clean energy without noise?
  • What flavor profile feels premium instead of novelty-driven?
  • How should a beverage brand behave when it refuses generic hype?
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